Why Technical SEO Matters
Think of your website as a house. Content and links are the furniture and decor — they make the house attractive and liveable. But technical SEO is the foundation, the plumbing, and the electrical wiring. Without a solid technical foundation, the most beautifully furnished house will eventually fall apart.
Google's crawlers are sophisticated, but they are not human. They navigate your website according to strict technical rules. If your site is slow, if pages are blocked from crawling, if there are broken links or redirect chains, or if your structured data is incorrect, Google will either not find your content or will not trust it enough to rank it highly. Technical SEO fixes these issues at the root.
Our Technical SEO Services
Core Web Vitals Optimisation
Google uses Core Web Vitals as a direct ranking signal. These metrics measure three aspects of user experience: Largest Contentful Paint (LCP, or how fast the main content loads), Interaction to Next Paint (INP, or how responsive the page is to user input), and Cumulative Layout Shift (CLS, or how stable the page layout is as it loads). We audit your current scores, identify the specific issues causing poor performance, and implement targeted fixes — whether that is image compression, JavaScript optimisation, server response time improvements, or layout stabilisation.
Crawlability & Indexation
We ensure that Google can find, crawl, and index every important page on your website. This involves auditing your robots.txt file, XML sitemap, internal linking structure, and canonical tags. We identify and fix crawl errors, redirect chains, and orphaned pages that are wasting your crawl budget.
Schema Markup (Structured Data)
Schema markup is the language that allows you to communicate directly with Google and AI search engines in a structured, machine-readable format. We implement comprehensive JSON-LD schema across your entire website, including LocalBusiness, Service, FAQPage, Article, and Person schemas. This is critical for both traditional SEO (rich results in Google) and Answer Engine Optimisation (AEO).
Mobile Optimisation
Google uses mobile-first indexing, meaning it primarily uses the mobile version of your website for ranking. We ensure your site is fully responsive, that all content is accessible on mobile devices, and that the mobile user experience meets Google's standards.
Site Architecture & Internal Linking
A well-structured site architecture helps Google understand the hierarchy and relationships between your pages, and ensures that link authority flows efficiently throughout your site. We audit your current architecture and implement improvements to ensure your most important pages receive the most authority.
Technical SEO for NZ Businesses
We provide technical SEO audits and ongoing technical maintenance for businesses across New Zealand. Whether you are running a WordPress site, a custom-built platform, or an e-commerce store, we have the expertise to identify and fix technical issues that are holding back your rankings. Our technical SEO work is included in our Growth SEO Package and above, or available as a standalone audit and fix engagement.
We work with businesses in Auckland, Christchurch, Wellington, and across all major NZ cities.